eg magazine sustainability, resource efficiency & climate change

Launching in September this year, the One Planet MBA is the first UK business degree created jointly by a business school and a non-governmental organisation, the global conservation charity WWF with 5 million members. It aims to train a generation of leaders to revolutionise business from the inside.

"Businesses generally are not fit for purpose," says Jean-Paul Jeanrenaud, WWF's international director of corporate relations, who has collaborated with multinationals such as the Coca-Cola Company, Nokia and Lafarge. "Rather than doing the traditional NGO thing of attacking, attacking, attacking, we're trying to find ways of working with business to unlock the creative, innovative and entrepreneurial spirit, [so that companies] can find solutions to the challenges while making money."

Since 2007, 37 UK institutions have signed up to the UN's principles for responsible management education, with some, such as Nottingham University Business School, which ranks top in the UK for corporate social responsibility, and Cranfield University School of Management, with its alumnus-funded Doughty Centre for Corporate Social Responsibility, offering a range of sustainability-related modules and programmes.

Yet, for Professor Malcolm Kirkup, director of the One Planet MBA, the majority don't go far enough. "Most MBAs are starting to look at sustainability," he says, "but it's a bolt-on at the end: before you leave, don't forget to switch the lights out and look after your footprint. This has got to stop. The whole nature of management education needs to change and we're going to have a go at making that change."

http://www.guardian.co.uk/sustainable-business/blog/one-planet-mba-university-exeter-wwf?&