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The ecology of innovationhttp://www.thersa.org/__data/assets/pdf_file/0004/369490/The-Ecology-of-Innovation.pdf The Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) has published a report which presents simple principles that could be used to encourage local people to pilot projects intended to encourage pro-environmental behaviour. These principles include ensuring that local community organisations are able to participate in contributing their ideas, and supporting their ideas with financial and non-financial support so that they can be tested. The report outlines how these principles could be implemented to lead to local nudges. |