eg magazine sustainability, resource efficiency & climate change

http://www.ippr.org/members/download.asp?f=/ecomm/files/consumer_power.pdf&a=skip

The Institute for Public Policy Research has published a report which considers how behaviour that produces fewer emissions can be stimulated among some members of the public. The report argues that a new approach by government, business and campaigners is needed if mainstream consumers and not just the environmentally inclined are to adopt lower-carbon lifestyles. It shows that mainstream consumers would be far more likely to change their behaviour and use less energy on the basis that it would save them money, give them greater control over their energy bills and greater independence from energy companies, rather than on the basis that it would prevent climate change. The IPPD has also published related guidance which provides ten principles for making climate change communications more effective. They have been written following research by IPPR with an influential segment of the group of people who are not changing their habits. This report, Consumer power: A communications guide for mainstreaming lower-carbon behaviour, can be viewed at:

http://www.ippr.org/members/download.asp?f=%2Fecomm%2Ffiles%2Fconsumer%5Fpower%5Fcomms%5Fguide%2Epdf